Fitmeapp mobile app - Debora Sufir

Fitmeapp

UX/UI design . Mobile app

Overview

"FitMeApp" is a fresh health and fitness application encouraging users to prioritize physical activity and well-being.Its goal: inspire sports participation and healthy lifestyle habits for improved fitness and health.

Identifying challenges

In todays world, many struggle with fitness and health due to factors like laziness,
time constraints,and low motivation, leading to unhealthy habits.

Motivational deficit

Unhealthy Habits

Time limitations

Research approach

I conducted a survey among individuals and the market
to understand industry needs and pain points; 30 responses were collected.

40%

Use fitness apps

75%

Will use the app if it exists

35%

Do not workout at all

75%

Will be part of the challenges

Creating the solution

Introducing our innovative fitness app with customizable workouts,nutritious recipes, weekly challenges with motivating rewards to help users achieve fitness goals and embrace a healthy lifestyle.

Reward challenges

Healthy variety

Versatile workouts

Persona

Based on the research, I recognized that there was one key user types that the product tried to solve problems.

Mark Thompson

-28 years old
-Software Engineer
-Lives in Austin,TX

Pain points

-Sedentary lifestyle
-Lack of motivation
-Unhealthy habits
-Busy schedule

Needs

-Lose weight
-Improve health
-Eat healthier

Biography

Mark is a software engineer who spends most of his day sitting in front of a computer. He has recently realized the importance of physical fitness but struggles to integrate regular exercise into his routine. Mark used to play basketball in college but has since developed unhealthy eating habits, often opting for fast food and snacks due to convenience and a lack of time for meal preparation.

Itay Levy

-23 years old
-Traveller
-Lives in Kibutz David

Pain points

-Limited range
-Lack of time
-Always moving
-Instant orders
-Difficulty in ordering

Needs

-Unlimited range
-Scheduled orders
-Ordering on the go

Itay Levy

-28 years old
-Software Engineer
-Lives in Austin,TX

Pain points

-Sedentary lifestyle
-Lack of motivation
-Unhealthy habits
-Busy schedule

Needs

-Lose weight
-Improve health
-Eat healthier

Biography

Itay, a frequent Israel traveler, constantly on the move,
relies on food delivery apps as he lacks the time to
prepare his own meals.Itay faces challenges with mobile food ordering due
to his constant movement and inability to schedule
orders in advance. Additionally,he finds it frustrating
when he can't access his favorite restaurants located
far from his current location.Itay seeks to order food on-the-go at any time, schedule
the delivery in time for his arrive back home and the
opportunity to order from his favourite far restaurants.

Userflow

Based on collected research, I designed an efficient
and effective app structure to help users achieve their goals.

Ideas to creation-wireframes

Once I understood the architecture, I began to develop the structure, and think about the journey of the users in the app.

Final design

After thorough style exploration, I've identified the ideal design direction for our project, aligning with objectives and user preferences.

The logo

The FitMeUp logo is a dynamic design featuring the silhouette of a running person, creatively formed from the letters "F," "I," and "T," integrated into the brand name. The use of green symbolizes health, growth, and vitality, aligning perfectly with FitMeUp's mission to promote fitness and well-being. This logo represents the brand’s commitment to helping individuals achieve their fitness goals through personalized guidance, encapsulating action, progress, and the journey toward a healthier lifestyle.