Catcheat

Ux/UI design . Mobile app. 2023. 5 weeks

Overview

Catcheat is a new Israeli food delivery app with the goal to create the opportunity to order food from everywhere,anytime in the easiest way.

Identifying challenges

Existing food delivery apps lack variety and streamlined ordering,
often demanding instant orders and excessive input, causing inconvenience.

Delivery Range Limits

Instant ordering

Keyboard repetition

Research approach

I conducted a survey among individuals and the market
to understand industry needs and pain points; 45 responses were collected.

65%

Use food delivery apps

60%

Feel restricted while ordering

87%

Need to schedule their order

75%

Will order from far away

Creating the solution

Creating a groundbreaking food delivery app with global cuisine,
convenient scheduling, and intuitive navigation for a seamless experience.

Wide delivery range

Scheduled ordering

Button repetition

Persona

Based on the research, I recognized that there was
one key user types that the product tried to solve problems.

Itay Levy

-23 years old
-Traveller
-Lives in Kibutz David

Pain points

-Limited range
-Lack of time
-Always moving
-Instant orders
-Difficulty in ordering

Needs

-Unlimited range
-Scheduled orders
-Ordering on the go

Biography

Itay, a frequent Israel traveler, constantly on the move,
relies on food delivery apps as he lacks the time to
prepare his own meals.Itay faces challenges with mobile food ordering due
to his constant movement and inability to schedule
orders in advance. Additionally,he finds it frustrating
when he can't access his favorite restaurants located
far from his current location.Itay seeks to order food on-the-go at any time, schedule
the delivery in time for his arrive back home and the
opportunity to order from his favourite far restaurants.

Itay Levy

-23 years old
-Traveller
-Lives in Kibutz David

Pain points

-Limited range
-Lack of time
-Always moving
-Instant orders
-Difficulty in ordering

Needs

-Unlimited range
-Scheduled orders
-Ordering on the go

Itay Levy

-23 years old
-Traveller
-Lives in Kibutz David

Pain points

-Limited range
-Lack of time
-Always moving
-Instant orders
-Difficulty in ordering

Needs

-Unlimited range
-Scheduled orders
-Ordering on the go

Biography

Itay, a frequent Israel traveler, constantly on the move,
relies on food delivery apps as he lacks the time to
prepare his own meals.Itay faces challenges with mobile food ordering due
to his constant movement and inability to schedule
orders in advance. Additionally,he finds it frustrating
when he can't access his favorite restaurants located
far from his current location.Itay seeks to order food on-the-go at any time, schedule
the delivery in time for his arrive back home and the
opportunity to order from his favourite far restaurants.

Biography

Itay, a frequent Israel traveler, constantly on the move,
relies on food delivery apps as he lacks the time to
prepare his own meals.Itay faces challenges with mobile food ordering due
to his constant movement and inability to schedule
orders in advance. Additionally,he finds it frustrating
when he can't access his favorite restaurants located
far from his current location.Itay seeks to order food on-the-go at any time, schedule
the delivery in time for his arrive back home and the
opportunity to order from his favourite far restaurants.

Userflow

Based on collected research, I designed an efficient
and effective app structure to help users achieve their goals.

Ideas to creation-wireframes

Once I understood the architecture, I began to develop the
structure, and think about the journey of the users in the app.

Final design

After thorough style exploration, I've identified the ideal design
direction for our project, aligning with objectives and user preferences.

The logo

The Catcheat logo features how the food delivery
will work: nationwide helicopters receive nearby
orders, delivered by workers. Parachutes drop
orders to workers for final delivery.
The logo depicts a parachute holding a box,
positioned atop a modified "H" resembling a hand
grasping the parachute.Vibrant colors represent
the energy of food and stimulate appetite.

On boarding & sign up/in

Location & filter

Selecting dishes

Shopping cart & payment

Order confirmation

Restaurants-Favourites-Profile

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