Debora Sufir

Catcheat
mobile app for food delivery
Catcheat is a food delivery app that offers the opportunity to order from everywhere

Project duration & role

Tools

5

weeks

ux/ui user research persona user flow wireframes design

Tools

Overview

Catcheat is a new Israeli food delivery app with the goal to create the opportunity to order food from everywhere,anytime in the easiest way.

Challenge

Currently, there is a lack of a food delivery app that caters to a wide range of choices, limiting people’s options. Users are required to place instant orders, which can be inconvenient, and the frequent need for written input in the app adds unnecessary complexity to the ordering process.

My solution

Create an innovative food delivery app that brings culinary delights from anywhere to the user’s doorstep. Having the convenience of scheduling the order placement, providing flexibility for the user’s needs. An app streamlined with intuitive features, ensuring a seamless experience with user-friendly buttons for effortless navigation.

How would it work?

Helicopters would be distributed in different areas all over the country. Every helicopter will receive orders based on areas near-by.Delivery workers will bring from the restaurants the orders to the helicopter.The helicoptor will fly till the destinations.The orders will be delivered with parachutes that will be then catched by the delivery workers.Those will bring them to the buyer.

Research

Survey

To gain in-depth knowledge of the industry’s needs, I conducted a survey among different individuals, which also led to a greater understanding of the pain points in the field.45 people responded.

0%

0 100%

Use food delivery apps

0%

0 100%

Will use the app if it exists

0%

0 100%

Feel the need to schedule their order

0%

0 100%

Will order from far away

Persona

Itay Levy

Profession

Israel road

Location

Kibutz Nir David

Age

23

Family

Single

Hobbies

Travelling,reading,music

Itay Levy

Profession

Israel road    

Location

Kibutz Nir David

Age

23

Family

Single

Hobbies

Travelling,reading,music

Biography

Itay is a young adventurer exploring every corner of Israel. Constantly on the move, he relies on food delivery apps as he lacks the time to prepare his own meals.

Pain points

-The only time Itay has to place orders is while on buses, but the continuous movement prevents him from using the app efficiently due to the constant need for text input.

-Itay finds it frustrating that he must place instant food orders when he gets home after a long day, without the opportunity to schedule them in advance.

-Itay lacks the chance to order from his favorite restaurants, which are occasionally situated far from his current location.

Goals

– Having the chance to order food from an app even on the go, ensuring a seamless and easy experience during movement.

– Having the convenience of scheduled order placements, allowing to plan meals according to preferences.

– Freedom to order from anywhere, bringing favorite cuisines to the doorstep.

User flow

From the research I collected, I composed the design of the structure that will allow the user to achieve their goals in the most efficient and affective way possible in an app

Wireframes

High fedelty

The design

After experimenting with a variety of different styles, I realized what kind of design i need for the proper development.

Main screens

Feautures

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